said by chris 
:said by Rob :said by dvd536 :Would this device cost $600 if it DIDN'T have an apple logo on it? of course not.
It isn't even the price tag. It's the fact that they went exclusively with AT&T.
They actually didn't want that. Apple shopped this thing around to everyone and everyone but ATT turned it down. Why? Because Apple controls the customer and makes the final decisions on repairs/replacements.
The wireless company (in this case ATT) can't even do a swap. No matter what the situation, the customer has to let the phone be shipped back to Apple where they make the decision on whether to replace/repair/deny. That can be a huge black eye in the customer service/retention department.
Not to mention, the stores can't even activate the phone. It has to be done through iTunes, at home. Talk about losing control of your subscriber...
Oh, thanks for that. So just shows that Apple is even worse than Microsoft! 
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