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|  Live Search, Ask, Google respond to privacy concerns
Today, we have an interesting article By Larry Greenemeier of Information Week.
Whether you think it's not enough, too much or just right, public and EU pressure is having an effect on the big search engines' privacy and retention. For all but ask.com, it appears that the press release stuff focuses on "better articulating" rather than significant change. Basic retention and "partner sharing" policies are intact, with some cosmetic changes to usage and consent. (being able to opt out of some ads in Live Search, however, is useful).
said by article :
Feeling the pressure of growing concerns over data privacy, most of the major Web search engine providers are stepping forward to better articulate how they handle the information they collect from their users. The latest to do this is Microsoft, which Monday outlined incremental improvements to its privacy principles for its Live Search and online advertising services.
According to the article, ask.com says it's planning to release askeraser, an interesting little utility.
said by article :
Ask.com, a wholly-owned business of IAC that ranks fifth behind AOL Search, is the only search engine to address the privacy issue on multiple fronts. In addition to joining Microsoft on Monday in calling for the search industry to develop a common set of global privacy practices for data collection, use, and protection, Ask.com last week introduced its AskEraser tool that keeps Ask from storing information about its users' searches. Ask.com, wholly-owned business of IAC, plans to make AskEraser available on Ask.com in the U.S. and U.K. by the end of the year, and globally early next year.
The source article here.
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