 wifi4milezBig Russ, 1918 to 2008. Rest in Peace
join:2004-08-07
New York, NY | Bundles are just a marketing ploy I get internet and cable TV from TWC, but thats about it. I am not opposed to "bundling", however I really tend to purchase based on cost and value to me. I would have no problem dropping my cable TV or my cable modem if there was a faster/better alternative, even if it was the same price. No consumer "prefers" a bundle, nor do they "prefer" getting all their services from one vendor. 99% of consumers just want the cheapest service, and they have no problem using multiple vendors to achieve that.
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я люблю Денди! |
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| Billing Option, not Marketing Ploy said by wifi4milez:Bundles are just a marketing ploy True Bundles usually carry a discount when purchased w/ other qualifying services. Therefore, bundles are really just billing arrangements with a tangible savings benefit the subscriber. |
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 en102Canadian, eh?
join:2001-01-26
Valencia, CA | and they are not always worth the hassle.
I.e. DSL + LD was the only way to get a decent price on DSL. However, DSL resellers (i.e. DSL Extreme, Sonic) did NOT require an LD service.
While I don't mind Cable Co, they have typically had similar savings, but the entry point for service was typically more expensive, and there wasn't a work around (i.e. hit a reseller and not have CATV and still have cheap pricing). The only place I know where that exists is Canada.
»www.vianet.ca
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| reply to myokitis
quote:
Bundles are just a marketing ploy
quote:
bundles are really just billing arrangements with a tangible savings benefit the subscriber.
I think they're frequently both. |
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wifi4milezBig Russ, 1918 to 2008. Rest in Peace
join:2004-08-07
New York, NY
1 edit | reply to myokitis
said by myokitis:said by wifi4milez:Bundles are just a marketing ploy True Bundles usually carry a discount when purchased w/ other qualifying services. Therefore, bundles are really just billing arrangements with a tangible savings benefit the subscriber. In theory yes, but in practice all the provider is doing is slapping together their three cheapest, crappiest options and presenting it as a "cost savings". For instance, in this market TWC offers a "triple play". This is made up of the economy tier internet access (768k/128k), basic (and I mean basic!!) cable, and their VoIP product. They charge $114.95 per month (plus tax) for this and in some cases require a 1 year term. If for some reason you wanted to price these items out separately you would probably pay $10 or so more per month at most, but you wouldnt have a contract. I on the other hand, pay a total of around $200 for my "premium" cable (ie. still a lot of crap!), but that price includes a ton of pay per view movies, all the movie channels, multiple boxes and a DVR. That $200 also includes TWC's 7m/512k internet package, and I have no contract. Finally, that $200 also includes a VoIP line through Broadvoice, also without a contract. So in the end that $114.95 is probably closer to $140 or so. Am I paying more, yes, but I get a lot more for my money. For those who dont watch TV, dont care about slow internet, and dont really watch movies, then the bundles might make sense. For me, and for my market and provider, the bundles are a suckers bet.
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я люблю Денди! |
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| reply to myokitis
said by myokitis:said by wifi4milez:Bundles are just a marketing ploy True Bundles usually carry a discount when purchased w/ other qualifying services. Therefore, bundles are really just billing arrangements with a tangible savings benefit the subscriber. Almost exactly why I haven't signed up for Charter's (bungled) bundled tv/internet/phone. Besides the fact they can't even make up their minds which special is going on at what time. I bet I get 2 ads in the mail a week advertising 2 different prices for the EXACT same thing! |
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