TKJunkMail
Enjoy the sun
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join:2002-03-03
Avalon, NJ
 ·Sprint Mobile Broa..
 ·Comcast
| reply to ColorBASIC
Re: Drop in basic cable customers is them going digital
said by ColorBASIC  :Look at the digital adds. As good channels are moved to digital tiers and new features come out the digital services you have basic cable subs being upsold. The way I read the numbers, the basic subs were total losses(bye bye customer). But many of the remaining subs did upgrade to digital pkgs, thereby improving revenue. But those lost basic subs will NEVER upgrade because they are gone completely. And in the long run that is bad for a cable company.
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ncbill
Premium
join:2007-01-23
Winston Salem, NC | I pay $8/month for basic analog cable (essentially, broadcast channels)
Once my local TWC stops sending analog down the coax, it will be much cheaper for me to either go OTA or to satellite. |
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MacLeech
The one and only
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join:2001-07-14
SoCal
2 edits | reply to TKJunkMail
said by TKJunkMail :The way I read the numbers, the basic subs were total losses(bye bye customer). But many of the remaining subs did upgrade to digital pkgs, thereby improving revenue. But those lost basic subs will NEVER upgrade because they are gone completely. And in the long run that is bad for a cable company. Those are basic VIDEO subs they lost, so they may still have HSO or phone service.
Keeping such a foothold in the home gives TWC a much better chance of gaining the customer back later as a video sub.
But you're right, EVERY video sub is usually counted as a basic sub first since it's a requirement for any additional video service levels.
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