MacLeech
The one and only
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join:2001-07-14
SoCal
2 edits | reply to TKJunkMail
Re: Drop in basic cable customers is them going digital
said by TKJunkMail  :The way I read the numbers, the basic subs were total losses(bye bye customer). But many of the remaining subs did upgrade to digital pkgs, thereby improving revenue. But those lost basic subs will NEVER upgrade because they are gone completely. And in the long run that is bad for a cable company. Those are basic VIDEO subs they lost, so they may still have HSO or phone service.
Keeping such a foothold in the home gives TWC a much better chance of gaining the customer back later as a video sub.
But you're right, EVERY video sub is usually counted as a basic sub first since it's a requirement for any additional video service levels.
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Don't mind me, I'm just trying to help...
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