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Forums » Up and Running » Security » Security » More misleading advertising from Kaspersky 7
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zteardrop

join:2005-12-20
Brooklyn, NY

More misleading advertising from Kaspersky 7

Click for full size
Kaspkersky misleading consumer... again
Today the new KIS/KAV 7 release came out, and ofcourse it comes as no surprise that Kaspersky continues with its misleading advertising campaign against all its competitors most notably Symantec.

Ofcourse no mention of the fact that their as** got kicked by NIS anti-phishing protection.

Also, no mention that they dont have any online transaction features at all.


Jean Luc

@telstra.net
OK, so it's official.

You work for Symantec - nothing hideous about that, anyway. It was about time Symantec did some astroturfing too.


hpguru
Curb Your Dogma
Premium
join:2002-04-12
reply to zteardrop
Smugtec must be feeling the heat.

zteardrop

join:2005-12-20
Brooklyn, NY

reply to Jean Luc
said by Jean Luc :

OK, so it's official.

You work for Symantec - nothing hideous about that, anyway. It was about time Symantec did some astroturfing too.
Nope, not that smart But I dont like being deceived as a consumer.


Hutch
My Throne is the Dunny
Premium
join:2000-10-14
Out House

said by zteardrop See Profile :

Nope, not that smart But I dont like being deceived as a consumer.
LOL.. They all tell lies, to get you to purchase their products. Symantec included....


Psicop
More human than human
Premium
join:2005-12-21
 reply to zteardrop
They are all a bunch of gangsters that live on an OS inefficiency to deliver a quality and secure product.

BTW, I yet have to see that Russian mafia company offering a free online AV with a removal tool like their counterparts do.


hpguru
Curb Your Dogma
Premium
join:2002-04-12

said by Psicop See Profile :

BTW, I yet have to see that Russian mafia company offering a free online AV with a removal tool like their counterparts do.


Like this one?

Mafia? ROTF!
--
The Gospel of Supply Side Jesus
Zeitgeist


mers2
Premium,MVM
join:2004-03-20
USA
clubs:
·AT&T U-Verse

reply to zteardrop
This should be an interesting thread as the supporters of each AV come out.

Seriously, though - does anyone trust advertising from any company? No matter the product all promise to be perfect - the best of any available. Didn't it used to be illegal for any vendor to directly name a competitor in their ads on TV? Perhaps we need to apply this to all forms of advertising.
--
Team Discovery


Hutch
My Throne is the Dunny
Premium
join:2000-10-14
Out House

said by mers2 See Profile :

Seriously, though - does anyone trust advertising from any company? No matter the product all promise to be perfect - the best of any available. Didn't it used to be illegal for any vendor to directly name a competitor in their ads on TV? Perhaps we need to apply this to all forms of advertising.
I thought the same as you. Well put.


Blue2
Premium
join:2004-04-14
France

reply to mers2
said by mers2 See Profile :

Seriously, though - does anyone trust advertising from any company? No matter the product all promise to be perfect - the best of any available. Didn't it used to be illegal for any vendor to directly name a competitor in their ads on TV? Perhaps we need to apply this to all forms of advertising.
There are big differences between advertising puffery and outright deception. "Works better" is puffery. "Guaranteed to grow hair" is deceptive. Despite the suggestion here, some manufacturers are more guilty of it than others, as working on the advertising campaigns for many Fortune 500 companies demonstrated.

There are clear standards against deceptive advertising depending on the medium (TV is much stricter than print). In the US, the FTC follows up on the most severe abuses. However, if this was on the product box, it might not even be considered advertising but product labeling.

Comparative advertising is permitted in many, but not all, countries. If Symantec thinks this is an issue, they won't waste their time posting here as was suggested. They'll file a complaint.

This is just Kaspersky's acknowledgement that Symantec is the market leader in an attempt to get into the mass market consideration set. They have everything to gain by doing this, while market leaders rarely feel the need to acknowledge those below them.


StraitShoot
Who Loves Ya Baby? - Theo Kojak
Premium
join:2003-02-08
Clinton, MA

1 edit
reply to Jean Luc
Not worth the aggravation... LOL
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