Hall
Premium,MVM
join:2000-04-28
Dayton, OH
| Switching providers
I think the statistic "Initial incumbent cable subscriber losses can exceed 10%" is rather important. To me, that's not a lot. I didn't read the report (yet) but do they define what "initial" means, as far as a timeframe ?
You always read about people who say "as soon as FIOS is available, I'm switching" but the fact is, they're the exception. Within the first 6 months or so, I'll bet the number is a lot less than 10%. |
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chemaupr
join:2005-06-06
Alexandria, VA
| 10% is not a lot???? I guess you do not own any business.In Average FIOS is about 12-18 months. If you can take 10% away from competitors which have been established for decades in a year that is very important. It shows a strong market presence and aggressive penetration. |
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Hall
Premium,MVM
join:2000-04-28
Dayton, OH
| I mean based on what you hear from people. Some would have you believe 80% of the customers would drop their current "supplier" and switch to an alternative. In reality, that doesn't happen. Odds are, you ask people in these towns and they may not even know FIOS exists or if it does, "it's gotta be expensive", not realizing that the competitive nature will normally make it the same price or lower. |
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DarkSly
join:2004-12-10
Danvers, MA
| FiOS is a niche product for Speed Junkies and early adopters.
By the time the masses are interested in Speeds that are offered through FiOS the MSOs will be offering comparable speeds (and still offer 24 hour tech support and sub $100 service calls)
Most customers who currently have a Broadband connection live under the rule "if it ain't broke don't fix it".
The test is to grab the customers who still use Dial Up services to connect to the Internet.
I actually met a person today who used Dial up ($21.95) and had POTS phone service ($55) just to connect to the internet, and I am sure there are thousands out there just like him. |
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