GOLFnSUN
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
 ·Sprint Mobile Broa..
 ·Comcast
|  Door-to-door to convince technophobes; not redline
»AT&T Goes Door to DoorThe Tribune misses the reason AT&T has had to change their marketing approach for U-Verse: they only plan on offering the service to certain parts of certain neighborhoods (read: profitable ones). Ah, the dark conspiratorial view of anything telco related.
How about this reason for why they are using door-to-door - the personal touch is needed to get technophobes to jump in to the 21st century.
The certain neighborhood theory is bogus because door-to-door isn't needed to market to only certain neighborhoods. They could target certain neighborhoods thru mail and phone campaigns very easily.
Door-to-door works because it is easier to convince people in person. Especially if the ones selling are personable and persuasive.
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Alpine
Premium
join:2000-01-11
Atlanta, GA
2 edits | said by GOLFnSUN 
Ah, the dark conspiratorial view of anything telco related.
:
What did you expect on this site? Unbiased reporting? Ha!
Adam |
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djrobx
join:2000-05-31
Valencia, CA | reply to GOLFnSUN
Whether you consider it "cherry picking" or not, U-Verse is very sporadically deployed where it's purportedly "live". |
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72276539
Premium
join:2001-01-19
Atlanta, GA
| said by djrobx :Whether you consider it "cherry picking" or not, U-Verse is very sporadically deployed where it's purportedly "live". Yeah, how dare they try to deploy a bleeding edge technology in a way they can make money back faster. The humanity! |
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mobbo
join:2005-04-13
Denton, TX
 ·Verizon FIOS
1 edit | reply to GOLFnSUN
My neighborhood is a "re-developing" neighborhood very close to the heart of downtown Ft. Worth. Tons of Section 8 housing, 2 rehab clinics within 3 blocks of me, and numerous homeless shelters in the area. Our part of town is where the decendents of African slaves settled after being freed, and it is littered with slum-like apartments.
There's a REASON why the only choice for service is crappy Charter. I don't blame Verizon FiOS or AT&T UVerse divisions for avoiding our neighborhood like the plague, it simply would not be profitable. I'm a business student and I would agree that it would be CRAZY for them to invest in this area of town... but you're an idiot if you don't think AT&T is avoiding deployment/investment in our neck of the woods for the SOLE reason that we are not profitable (as this post suggests). If they started investing in non-profitable areas, they would turn into what Charter is today!
The neighborhood right next to ours (TCU) is green-lit for UVerse despite the fact that our neighborhood is much closer to AT&T (I can see the building from my balcony). I would bet money on the fact that since my neighborhood is not profitable, they avoided us. It sucks for us, but I don't blame 'em for it. No one wants to be as big a joke as Charter. |
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GOLFnSUN
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast
| said by mobbo : I don't blame Verizon FiOS or AT&T UVerse divisions for avoiding our neighborhood like the plague, it simply would not be profitable. ... but you're an idiot if you don't think AT&T is avoiding deployment/investment in our neck of the woods for the SOLE reason that we are not profitable (as this post suggests). I never said that AT&T wouldn't avoid unprofitable neighborhoods. I merely stated that the door-to-door campaign was not designed in order to redline as stated in the BBR story.
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bmn
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Premium,ExMod 2003-06
join:2001-03-15
hiatus
| said by GOLFnSUN :I never said that AT&T wouldn't avoid unprofitable neighborhoods. I merely stated that the door-to-door campaign was not designed in order to redline as stated in the BBR story. Perhaps you should read the article again GOLFnSUN and read what it actually says... It does NOT say that the door-to-door campaign is designed TO redline... It says it works better than mass advertising BECAUSE of redlining, which is true.
It reduces marketing to people who aren't/can't get a service and thereby reduces the amount of pissed off consumers who can't get a service.
Next time read what is there, not what you think is there.
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AJ5TT
join:2003-08-17
Friendswood, TX
| reply to GOLFnSUN
TCH...
Actually agree with you on this one.
I trash mail solicitations, delete any email I do not recognize and use caller ID to screen calls.
For the most part, door to door, is the only way to reach me. The kid knew the appropriate information and I bought into UVerse.. Technically I can throw a few rocks at it but the family is happy for what it is. |
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RR Conductor
RailRoadDude
Premium
join:2002-04-02
Redwood Valley, CA
·Comcast
| reply to 72276539
said by 72276539 :said by djrobx :Whether you consider it "cherry picking" or not, U-Verse is very sporadically deployed where it's purportedly "live". Yeah, how dare they try to deploy a bleeding edge technology in a way they can make money back faster. The humanity! Yeah, a corporate defense lawyer! Ugghhh
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cwh
join:2006-05-14
San Antonio, TX | reply to bmn
Ah yes, because we know that the successful business model would be to deploy the services to areas that are least likely to afford and subscribe to it first. |
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Ulmo
join:2005-09-22
San Jose, CA
·Comcast
 ·SONIC.NET
| reply to 72276539
said by 72276539 :said by djrobx :Whether you consider it "cherry picking" or not, U-Verse is very sporadically deployed where it's purportedly "live". Yeah, how dare they try to deploy a bleeding edge technology in a way they can make money back faster. The humanity! This is the only half-sensible comment I've seen from the dark side, so I'll edit the sensible part: it is good TPC is not going to lose money on their particular crappy implementation of a very small incremental increase in quality in communications, which they think is TV with a little Internet thrown in tethered to an old fasioned telephone service.
Hmm, perhaps the dark side prods me to say that it is actually better if they do lose money so that they fail like any good capitalist with a bad product does since they don't deserve to win. |
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Ulmo
join:2005-09-22
San Jose, CA
·Comcast
·SONIC.NET
| reply to bmn
said by bmn :said by GOLFnSUN :I never said that AT&T wouldn't avoid unprofitable neighborhoods. I merely stated that the door-to-door campaign was not designed in order to redline as stated in the BBR story. Perhaps you should read the article again GOLFnSUN and read what it actually says... It does NOT say that the door-to-door campaign is designed TO redline... It says it works better than mass advertising BECAUSE of redlining, which is true. As another poster already pointed out, red lining is only one of the reasons: another reason is getting technophobes to subscribe to something through better marketing techniques, which in this case is in-person rather than direct mail or telephone calling.
Yes, there is a bit of reaching people who don't have USPS mail or telephone that they want to subscribe (yes many people like that exist), but that's only one other consideration.
The technique of in-person advertising, for what AT&T is trying to do, makes sense. |
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bmn
? ? ?
Premium,ExMod 2003-06
join:2001-03-15
hiatus
1 edit | reply to cwh
said by cwh :Ah yes, because we know that the successful business model would be to deploy the services to areas that are least likely to afford and subscribe to it first. And you reply has exactly WHAT to do with my post ?
If you actually read what IS posted, you will see that nothing is said about the practice of red-lining at ALL. I'm not going to get into an argument with a U-Verse fanboi over a statement that was never made.
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bmn
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Premium,ExMod 2003-06
join:2001-03-15
hiatus
| reply to Ulmo
Re-read my post and please note that I did not say red-lining is that only reason that door-to-door sales are being used. I was merely pointing out the fact that the article did not state that "the door-to-door campaign was not designed in order to redline" as the user GOLFnSUN has claimed it did...
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Prove it...
Save the Internet Time (NTP) service, use the pool. |
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KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK | reply to GOLFnSUN
It's cherry picking.
It's not a conspiracy, merely a fact. |
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cwh
join:2006-05-14
San Antonio, TX | reply to bmn
Just a remark about the alleged redlining that is occurring with this service. IF ATT stops deployment covering only the wealthy area, then yes this has occured. But as of right now, redlining does not appear to fit what is happening. |
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CConverse
join:2006-01-31
Syracuse, NY
| reply to bmn
said by bmn :It reduces marketing to people who aren't/can't get a service and thereby reduces the amount of pissed off consumers who can't get a service. As a rep for AT&T (please don't hate me, I have to pay the bills too :P) I know very well the frustration experienced by customers when they see billboards, tv ads, and marketing pamphlets for services that aren't even available to them (usually DSL or U-verse). Anything that can reduce this dissatisfaction is a good thing. And as far as the neighborhoods AT&T chooses to deploy in, it's their business. Would you try to offer a $150 entertainment bundles in an area where most people can barely afford to pay $20 a month for a basic landline?
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