said by TechieZero:said by Ahrenl:AHAHAHAHAHAHHAAHAH OH.. AHHH. HHAA... HAHAH...
Best laugh I've had all day... thanks!
How else are they set? Even in a so called "MONOPOLY" they are subjected to market forces as if they charge too high of a price they will reach a point of diminishing returns as subscriptions will go down. The idea is to get as *many* people as possible to buy your services as these people will most likely buy additional related services.
The point being rates would drop if people purchased unlocked, and unbranded phones. The reason why rates are what they are is because the rate includes the sub. Your still paying full price for the phone, its just pay thru a contract. ATT and tmobile should offer even lower rates for people who bring there own phones, then the market would really heat up.