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Choice

@nextweb.net

It doesn't mean the end of bundles

Just the addition of choice.

You will still have the same tier bundles, but the choice to buy a la carte. You look at what channels you want, and if a bundle ends up being cheaper, you just get that.

Big dish a la carte prices proves beyond any doubt that per channel pricing for average channels is about a buck a month. It's channels like ESPN that run up the basic cable bill.

Personally I would like the option to not have to pay for ESPN and their 24 hrs a day of worthless programming Poker and World's Strongest Man without having to give up cable or DBS all together.

Tim2
Premium
join:2006-06-19

Are you suggesting that you'll have the choice of subscribing at the rate you now pay, plus the choice of buying ala carte?

That would be wrong, unless you wanted to make ala carte entirely pointless.

The simple economics are this... a lot more people will watch a channel that's considered "free" (although it's actually included in the cost of the bundled stations) than will ever voluntarily pay for it. (If BBR charged even $1 a month, how many people posting in this thread would pay?)

Meanwhile, the channels have their budgets... they need the same amount of revenue coming in if they want to keep their current level of programming.

So... say 50% take the bundle at the price they're paying now. They very small number of ala carte buyers will be asked to make up the other 50% of the budget (not to mention decreased advertising revenues with fewer viewers).

Few things in life are certain... but one of those of things is that above scenario will never work.


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