spielzeuger
join:2006-07-18
Arvada, CO
| They can't/won't read the writing on the wall.
Five years from now the whole "pirating" issue will be a thing of the past. Hollywood and the Networks, as we know them now, will be on the brink of extinction unless they completely re-think their marketing and distribution model! Between YouTube, P2P and Torrent sites, programs like Miro, and the proliferation of other high-quality freeware media programs, the entire video content industry is literally being turned upside down as we speak!
Once upon a time, a handful of mega-corporations produced, distributed, regulated, and controlled virtually every second of video intended for broadcast. In the few short years since the introduction of YouTube and the like, our entire concept of how and what kind of video content we watch has changed. The standard 28 minute network TV episode, and the typical 1.5 hour big studio movie are being replaced by the 30 second clip of orange-clad prisoners dancing to "Thriller" and the five minute poignant micro-drama or clever comedy.
As technology has become more and more available and easy to use, video content production has begun shifting from Corporate America to the average Joe in middle America. In a few short years, the bulk of video content will come from "amateur" sources, be easily accessible and universally playable, and most importantly, FREE. Unless the "Big Wigs" embrace this shift, and stop trying to control who, when, where, and how their content is watched and used, they'll end up holding an empty bag, while free, end-user-produced content becomes the dominant source and supplier. |
