 b10010011Whats a Posting tag? join:2004-09-07 Bellingham, WA Reviews:
·Comcast Formerl..
| TW Exec syas DVR's are illegal too Jamie Kellner is the chairman and CEO of Turner Broadcasting, which encompasses everything from CNN to TNT and is a part of AOL Time Warner. On Monday, an interview with Kellner appeared in CableWorld.
In response to a question on why personal video recorders (PVR's) were bad for the industry, Kellner responded: "Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming."
Full text here: »www.2600.com/news/050102-files/j···lner.txt |
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 KearnstdElf WizardPremium join:2002-01-22 Mullica Hill, NJ | i enter no contracts when i turn on my TV, last i checked i dont get an EULA when i flip on TBS.
i personally think TV ads are going to end up like that movie "The Truman Show" where there are zero adbreaks but you can plainly see the products on the show as placement. -- [65 Arcanist]Filan(High Elf) Zone: Broadband Reports |
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approval from: dadkins 
| reply to b10010011 In response to a question on why personal video recorders (PVR's) were bad for the industry, Kellner responded: "Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming."
Full text here: »www.2600.com/news/050102-files/j···lner.txt
Ah, fellow 2600 reader.  You're absolutely right, but I don't recall signing a contract to watch TV. I signed a contract that I wouldn't do anything to degrade or abuse my cable service but I never signed a contract that said I had to watch ads. Advertisers pay networks to put commercial advertisements in with their shows so that the networks can provide those shows via over the air (non-cable) television. The network doesn't promise the advertisers that people will watch, they only promise that they'll provide the timeslot. The commercial advertisers pay for that timeslot and take their chances. Either their revenue goes up, or it doesn't. One thing I never could understand though but after thinking about it, "this home run brought to you by (insert ad here). Where? I didn't see Bounty paper towels there on the field with the pitcher and batter. Yeah I know, they paid to insert the ad blurb there if someone hit a home run, but I still think it's funny.
--Deeply Shrouded & Quiet --Central Control! D-Dial #49 |
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 b10010011Whats a Posting tag? join:2004-09-07 Bellingham, WA | reply to b10010011 I guess it's an implied contract.  |
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