 shortcktWatchen Das Blinken LightsPremium
join:2000-12-05
Tenant Hell | Unintended consequences... If the ad industry tries to push the legality of users blocking ads from websites, they won't go after the users themselves as it's too many moving targets. Instead they will go after the makers of ad blocking software, and that must include MS itself, as their web browser and OS have popup blocking and site blocking abilities. How many organizations representing the advertisers have the size and legal ability to go after MS?
Looking forward however, and keeping in mind the sometimes insane and logic defying things that become law, if something like that were to become law;
1-the ad blocking industry could respond by making software that retrieves the ad data but gives the user the choice to display it or put it in the bit bucket. Since the setting is changed by the end user after installing the ad block sw the ad blocking creators distance themselves from that choice.
2-a collection of users who pay for their bandwidth by the byte file a class action against the ad industry and/or websites that force ads upon those users.
3-after such a law is passed any ad server operator who hosts ads with malicious content (virus/spyware) is sued for liability for damage to computers that are now forced to download and display those ads. Remember that now it is load/view ads at will, if there is a law it also implies a greater level of responsibility (bailment) on the ad provider.
Let's not forget that laws passed in one country are difficult or impossible to enforce in another.
This is a technical problem in search of a solution, and let's hope the site operators think it through lest they alienate their own user base and end up eroding the very revenue stream they are trying to protect.
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watchen das blinkenlights |
KearnstdElf WizardPremium
join:2002-01-22
Mullica Hill, NJ | also the biggest adblock plugin is open source so no laws can stop it. they can go after the maker but if someone in Canada continues the code base the advertisers are screwed as US laws dont apply there. or Pirate Bay will make an ad blocker lol.
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[65 Arcanist]Filan(High Elf) Zone: Broadband Reports |
