swhx7
Premium
join:2006-07-23
Elbonia
 ·RoadRunner Cable
| reply to Jmartz
Re: Let me pay for what I want
The only way ala carte would help subscribers is if all the channels were priced the same. The same as each other, that is, regardless of popularity. That way, the cablecos would make less profit as a percentage on more popular channels (because their payments to content providers are higher) and more on less popular channels. So, on ESPN and HBO they would make pennies or take a loss; on golf channel they would make more. But with larger volume on the popular channels it might almost even out.
This would be good for subscribers because it would provide an incentive for the cableco to keep the smaller channels available; and they would have to keep the bigger channels to keep customers.
If they have to offer ala carte but prices are not required to be the same for every channel, they will charge according to demand, and drop less-watched channels, and cable will descend to the lowest common denominator - just sports, big Hollywood movies and those so-called "reality" shows. |
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