Since that's what NBC wants ....
Perhaps iTunes, Youtube and the other video sites should also pull the viral marketing crap NBC plants on those sites to generate free advertisements for their programming.
NBC and the media whiners get plenty of free advertising at the expense of video sites - do a Youtube search on "NBC" and see all the publicity blurbs uploaded by their viral pushers.
Personally, I don't really care what they do. I don't download any of the crap that's available online anyway. If they pull all the TV trash, it'll free up internet bandwidth for other uses.
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