 TransmasterDon't Blame Me I Voted For Bill and Opus join:2001-06-20 Cheyenne, WY | Very Interesting Marketing stra It is very interesting what Radiohead is doing. You have two options with the new album. You can download it for what you think it is worth plus a credit card fee. Or you can get what They call The DiscBox for 120.00 US Dollars, or 60 pounds. This consists of the new album, "In Rainbows", on CD, 2 x 12 inch heavyweight vinyl LP records. A second, enhanced CD with additional new songs, along with digital photographs and artwork. The Discbox also Includes artwork and lyric booklets all of this is encased in a Hardback book with slipcase, and it includes to codes to download the online album. I will bet they sell a bunch of the DiscBox's talk about a future collectors item.
You can bet other bands will be watching this If it is successful you can bet other band will follow suit. -- Eat a BLT for Iran |
 TransmasterDon't Blame Me I Voted For Bill and Opus join:2001-06-20 Cheyenne, WY 1 edit | Re: Very Interesting Marketing stra... Looks like this is spreading, Oasis, Jamiroquai after seeing the sucess Radiohead is having, going to make similar moves. Radiohead is not releasing figures but their website jumped from number 43 to number one in the UK. »www.telegraph.co.uk/news/main.jh···d108.xml
-- Eat a BLT for Iran |