said by GeneStarwind :

But it's another thing to provide free, no-frills service for an extended period of time (building up the reputation of an ad-free, dependable multi-service provider), and then suddenly shift gears in the aforementioned manner once your customer base is large enough (as if they're doing so poorly financially, to begin with: »ap.google.com/article/ALeqM5g3f7···8SKFQJ00). Sounds more like an effective bait maneuver than anything else.