said by fiberguy :

DirecTV should be operating their service through their own broadband network. Maybe they won't because they'd be violating their own FAP too quickly.. I smell irony here.

If the end user wanted to send the request out through the broadband and then initiate the download through their own network using the direct-duo service (their own internet) then that would be one thing.. but DirecTV is passing on, like so many others, their traffic and costs to other providers.

Rogers also sees great potential in developing the broadband delivery of content to TiVos, noting that almost 1 million TiVo users have connected their DVRs to the Internet.

“That will be the catalyst for the on-demand world,” he said, adding: “The cable industry made a bad bet… video-on-demand is a highly constrained infrastructure. We have 15,000 titles via Amazon, and they’re encoding thousands more each month. The video-on-demand infrastructure just can’t match that.”