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Jmartz

join:2000-07-20
Tenafly, NJ

reply to viperlmw

Re: A la carte pricing

said by viperlmw:

But I never understood why I had to order packages of channels. It seems to me that cable companies could develop a pricing plan that allows for a la carte, yet still makes them a profit. And I am no lover of 'family values' types, but still believe I should be able to order what I want, charge me what you will.
If you got your wish, A la cart would cost you the same for less. You'd be paying $21.99 for ESPN... the current pricing lets everyone split the costs to keep the prices lower. With a la carte, you'd have to foot the entire bill... remember, not only are the cable companies out to make money, but the owners of the channels need to make money to survive... so you'd be looking at insane prices for individual channels in order to make up for lost revenue.

viperlmw
Premium
join:2005-01-25

said by Jmartz:

said by viperlmw:

But I never understood why I had to order packages of channels. It seems to me that cable companies could develop a pricing plan that allows for a la carte, yet still makes them a profit. And I am no lover of 'family values' types, but still believe I should be able to order what I want, charge me what you will.
If you got your wish, A la cart would cost you the same for less. You'd be paying $21.99 for ESPN... the current pricing lets everyone split the costs to keep the prices lower. With a la carte, you'd have to foot the entire bill... remember, not only are the cable companies out to make money, but the owners of the channels need to make money to survive... so you'd be looking at insane prices for individual channels in order to make up for lost revenue.
Ok, I agree with everything you just said. But you didn't disagree with anything I said. I understand the price point might be high. They should offer it anyway, even with the high price. They might even be able to charge MORE of a premium, as there are those who would do it just for principle.

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