AnonProxy
Proxy of Anon
Premium
join:2001-05-12
ß
| The Why
It's two things:
Core metrics, it allows them to EASILY isolate metrics for shopping habits and "bargain seekers". If you had ever seen the logs of the Wal-mart.com domain, just mining all the metrics for one sale item is a pain in the butt, imagine hundreds.
There is actually a marketing company that is helping run that. As part of the deal they get to track and use the metrics. Wal-mart is not going to let some third party data mine their whole site and sell that information to other companies, it's a competitive advantage, and they are making money with the info themselves...no need to give away the store.
A lot of you are going to have to redefine the way you check out a fishing site as there are more, lots more, of these type of things coming. |
