Technical > Digital Imaging Technology > Rumors: Two new Pentax DSLRs, K20D and K200D on Jan-24-2008

reply to noisycameras

Re: Rumors: Two new Pentax DSLRs, K20D and K200D on Jan-24-2008

This will be interesting to see how it plays out, since Pentax has carved its space by being different. Will Hoya actually try to change the "Pentax way" and start becoming more like Canon/Nikon?

God, I hope not but, it's clear they have a great product and if the other guys are getting away with their prices, why not? Seems like they'd be leaving money on the table if they didn't..

And, one of the things that hurt Pentax somewhat when it came to reviews was that, the low price of the K10D made it *appear* to be a lesser camera. Folks just said, How could it be as good or better for half the price? Well, it certainly is, but, it still gave Pentax this stigma that it was a cheap brand and, cheap meaning lesser quality.

Personally, I think the low price was a wonderful marketing plan and it boosted Pentax enough to win over the money folks at Hoya.
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They do have to watch to not go too high though. They will still need to come in a little under the other's price points for now, I would think, since they have the reputation for quality at a low price point. Their name still isn't big enough with the general public to compete on name and product alone. They will still need to undercut them some. Just ask anybody that only has a passing knowledege of cameras what would be the top 3 brands they'd choose, and I'd bet Pentax doesn't get mentioned once.