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jvanbrecht

join:2007-01-08
Bowie, MD

ATT Tactics....

Really, there are 2 sides to this, the ATT side and Apple side. The Apple side would rather you buy a new version of the device everytime it comes out (ala ipod business model) ensuring a steady stream of sales and revenue heading apples way.

ATT's side does not care how many devices you purchase, as long as your locked into a fat contract, and providing a steady stream of revenue in the long term.

I suspect ATT's strategy here is to set currently undecided customers to potentially wait before switching or resubscribing to alternate non ATT services in the hopes that if they see a newer upgraded iphone on the horizon, they will switch to ATT...

amigo_boy

join:2005-07-22
Reviews:
·magicjack.com

said by jvanbrecht:

The Apple side would rather you buy a new version of the device everytime it comes out
Apple would rather implant a microchip in your brain and just tell you when to spend money (visual of Logan's Run). Apple just wants a bunch of conforming Stepford Wives as customers.

Mark


fAcEtIOUs
Premium
join:2002-03-03
kudos:4

reply to jvanbrecht
Whatever the reason was, the stock market liked the announcement from AT&T's perspective. Their stock went up 1.5% after the news hit:
»www.informationweek.com/story/sh···IWK_News


amigo_boy

join:2005-07-22
Reviews:
·magicjack.com

said by fAcEtIOUs:

Whatever the reason was, the stock market liked the announcement from AT&T's perspective. Their stock went up 1.5% after the news
At this moment the overall market is up, Apple is down.

Mark

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