said by TwKs:Never heard of her. said by Linklist:
This type of business model may work for well known stars well in to their careers. It has yet to vault an unknown in to star status.
The major label system still has a lock on that, with their massive publicity and advertising budgets.
You've never heard of Colbie Caillat, I take it? She started on Myspace as an unknown, posted her music, became number one on the charts without a record deal. She sells her music directly, not sure if she's signed yet or not, but I don't believe she is. ( I could be wrong. ) Record companies are becoming obsolete.
*edit*she is recently signed to a record label.