said by openbox9:Look at the screen caps, the ads aren't "in" the copyrighted pages.
You must be new to the game.
"in the page" is defined as anything within the <html> </html> tags. Since its being rendered by the browser, its obviously inside those tags, which is obviously "in the page".
With the ISPs having this ability, there is really nothing stopping them from "adjusting" the results you get from google to include those advertisers with the local ISP looking as a legitimate search result. Such as searching a political candidate in the future, getting redirected to a competitors site.
The ISP is a provider... in other words, the pathway to the internet. What is happening here is mangling the pathway to suit their (big ISP) interests. Its not being forced on the ISP in any way. Although this is just a "test", its just one step away from injecting ads, or whatever else the ISP "deems appropriate" into whatever page you try to look at. No different than a newspaper having two different prints with an "a" and "b" story on the front page, and delivering you whichever they think you'd prefer, instead of purely reporting the news.
Now, OTOH, Rogers is in *.ca correct? So, really, what do I care about it? If this begins in the *.us, I'm sure theres gonna be an issue...