said by cypherstream :

Thanks to DirecTV, they finally have other operators shaking in their boots.

Because DirecTV is the #1 market leader for HDTV they have set the standard that all other companies have to live up to.

This is great for the entire video industry as it's a small incentive push for everyone to try to match or beat each other. Not only that but content providers will feel more obligated to produce more native HD material.

The trees in my area and horrible vantage point currently prevent me from having DirecTV, so I'm forced with substandard HD service known as Comcast. Eventually they will catch up though, they have to if they know what's good for them.