| Now what about Nielsen Media Research The real culprit for the lack of diversity on TV is Nielsen Media Research. Nielsen has a monopoly on the TV ratings system, they use archaic methods to gather ratings information that worked great in the 70s when there were 3 major outlets, but today's fragmented environment "not so much".
They also have a cozy, too close for comfort relationship with Univision, the nation's largest Spanish TV network, which has several ex employees now working at Nielsen and which, not surprisingly, dominates the Hispanic TV Ratings at #s that are too astonishing to believe when compared to other research (Census data, Tomas Rivera, etc.).
What government agency oversees Nielsen Media Research which is responsible the ratings data that are the currency that billions of ad dollars are based upon and determine what TV content you and I do or do NOT get to see?
more info on this at www.helpchangetv.com |
