| SLA's and guarantee's What an interesting mix when you start entering in a shared environment such as cable. Consumers call for the services they "pay for" but don't often consider what they are paying for. Regardless of any marketing spin the medium is a shared resource and the business model ONLY works in a shared environment. Even the banner of this very site pitches a T1 at 359 per month... that's only 1.5mbps. This is a far cry from the $50 per month for "up to 3mbps" service.
what if you offer a range as suggested above. Will the consumers be content if they are in the "low" end of the range 70% of the time. What if they are on the low end between the hours of 4 and 12 in the evening when usage is the highest. If a consumer can't take into consideration "up to" can they understand the "lower" number?
MSO's often receive complaints "My service is fine in the morning and late at night" and will never accept the answer of "Well sir it is peak hours and your service is 'up to'".
So as a business or a consumer when you compare the difference in price between DSL and modems, a T1's and DS3 what level of service do you expect? If you should get 1.5mbps at all times on your 6meg modem should you be paying $359.00 for internet to your house to ensure your minimum. |
