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Forums » Apple TV, New and Improved » It's good but not great
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Re: It's good but not great

I was unaware that Unbox movies were 1080i. I thought they were all MPEG2 SD "DVD quality" movies and there were no titles available in HD resolutions.

If Amazon doesn't offer HD titles, the only thing Apple TV is bringing that TiVo+Unbox isn't is what Microsoft already does, 720P HD rentals.

Meanwhile it's a WAY smaller step for TiVo+Amazon to offer 720P than it is for Apple to add something like CableCard support and DVR functions that TiVo already has for less than $100 more than ATV.
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Re: It's good but not great

The question was about 1080i/p equipment. TiVo can do that right now, and does. The content will come. You think Amazon doesn't have the resources to do that?

The Apple TV and XBOX are not DVRs, either. Apple needs to get on the ball and add that functionality (it's not that hard, but will require additional hardware) if they expect it to grow. Currently it's the bastard stepchild of the product line.
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1 edit

Re: It's good but not great

The question wasn't about equipment, it was about why Apple is only doing 720P content (even for non-ATV devices) and so far Amazon doesn't rent HD content. Resources and will are two different things. They certainly have the resources, but with so many SD TiVo boxes in the installed base compared to HD boxes, they likely aren't compelled to expedite HD rentals.

But everything else you mention I agree with. ATV won't be successful without something substantially more than VOD rentals and xfers
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