said by swhx7:3. Estimate how many would have bought the same content in legal versions if they couldn't get it online. Maybe a third? $329M x 0.33 = $109M.
4. How many of those would have paid full retail, versus used copies, rentals or matinees? Say, a third full price, 2/3 at bargains averaging 50% (none of the used-copy revenue would go to the cartel companies). ($109M x .33) + (($109M x .67) x .5) = ($109 x 0.67) = $73M.
Just because someone "Wouldn't have bought it anyways" doesn't make it ok. That's like saying it's ok to shoplift that CD or DVD from wal-mart because "I wasn't going to pay for it anyways." If you don't want to pay then do without. that's how life works. At least 90% of people in this country would consider themselves Christians and the Bible CLEARLY says "Thou shall not steal" I don't recall it making exceptions. I'm not quite sure why someone who actually believes in a supreme being that has the power to smite them down like we would a bug would screw around with God's rules.