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JasonD

@comcast.net

reply to fAcEtIOUs

Re: It's the market, unfortunately

Agreed. And they should keep raising the fee until they reach the profit apex point. They could quickly drop the price if SMS demand warrants it or they become too out of step with the market. They'd just be leaving money on the table if they don't, plus it would be hard to find an easier way to add shareholder value.

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