Businesses are out there to make money/profit. Morality requires a conscience. Businesses require keeping an eye on the bottom line - conscience can get in the way.
Ah, and yet these same people that believe in profit at any cost, and other that supports their practices are quick to chastice the morality of those who, for example, download copyrighted material by using P2P applications.
If they lack the morality to charge ridiculous fees, how can they question the morality of those who won't play their game?
that's an unfortunate and true fact - and is why it is necessary sometimes for the government to become the conscience.
without either an internal or external conscience we get industries like telecom, where their greed and lack of concern for their country has resulted in a broadband market that is years behind the rest of the developed world, or the content industry, whose lawsuits and bullying have stifled untold creativity and created misery for innocent people.
the free market extremists don't believe in any government regulation or intervention, unless it is of course regulation or intervention that helps industry - does the oil industry really need tax breaks? should congress be passing laws that help the content industry prop up their obsolete business model?