said by MightyPez:As it was mentioned on Slashdot and on this site before as well, people are willing to pay it, so companies are more than willing to charge it. I myself have a data plan that includes unlimited text messaging.
Remember, we are willing to pay money for a bottle of water that we can get for free and cleaner out of a tap (well, in most cases, anyway). When we pay for something, we perceive it has value.
Not all of us are that stupid, and get the free water instead, but can't do without texts.