I don't pay for texting.
Exactly the reason why I don't pay for texting. Sure I can get unlimited texting for only $15/month. Yea, it's not that much money. But I know it's a rip off. And even if it's cheap, I'm not going to buy it, because I know it's a rip off.
I'd be willing to pay maybe.... $2/month. Even then they'll be making a good profit. I'd be able to bring myself to pay that, but not $15. Not per text. Fuck them.