reply to slogansandbrands
Re: clever marketing
said by slogansandbrands :Oh get off it. I've bought "deluxe" coffee at Starbucks for a decade, and it never costs more than $1.50. My local donut franchise (Yum Yum) charges MORE than starbucks.
it's clever marketing to get people to believe that the product cost so much and to convince consumers to buy those products and services..
hey, now that the economy isn't doing so well, maybe $4 for a cup of deluxe coffee wasn't such a hot idea.. starbucks might have to (oh no, the sky is falling) actually CLOSE SOME STORES!
McDonald's coffee is actually marginally better than SBUX, but they can't compete on ambiance, if you're among the few who wish to "dine in". I don't wish to appear a snob, but McD's is always laden with screaming kids, bums, and various lower-class folks with annoying habits.