Here is an interview with Nebuad's CEO
This is an interview from Jan 3, 2008:
Q. How do you obtain ad inventory and where do you serve the ads?P.S. I did a google search of Comcast's web site at comcast.com and there is no mention of nebuad or faireagle in any of their documents available to the public.
A. We buy the impressions from the ad networks. We are willing to buy from every ad network. Because of our micro-targeting capability, the CPMs we can charge our advertiser are quite a bit higher [than what networks can charge].
Q. So you're acting as an ad network yourselves.
A. Correct, but we don't want to replace existing ad networks we run on top of. We're not looking to buy directly from publishers. We're more interested in ad networks because they give us the best reach.
Q. Can you name any ad networks you're working with?
A. ValueClick would be a name.
Q. So why not share the names of ISPs you're working with?
A. Customers don't like their vendors talking about them. We are not going to be talking about our ISPs. They are going to be talking about their businesses. We do require them to tell their customers and provide an opt-out.
Q. How do they tell them?
A. They have different ways of doing it. Some say putting a notice in an invoice is the right way. Others believe sending an e-mail is the right way. For some of them, they have a privacy statement that completely covers what we're doing already. In their privacy statements they need to mention that their browsing activities are going to be monitored.
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I suspect Embarq is one ISP that is contracting with Nebuad. Here's a Wall Street Journal article that seems to imply it:
The relevant passage is:
"Both wireless and wireline Internet-access providers such as CenturyTel, Rochester Telecom Systems Inc. and Embarq Communications Inc., among others, have entered the advertising gold rush. And they've tapped Internet equipment companies like NebuAd, FrontPorch Inc., and Phorm Inc. to provide the gear to help them along."
"Preference Advertising. EMBARQ may use information such as the websites you visit or online searches that you conduct to deliver or facilitate the delivery of targeted advertisements. The delivery of these advertisements will be based on anonymous surfing behavior and will not include users' names, email addresses, telephone numbers, or any other Personally Identifiable Information.
You may choose to opt out of this preference advertising service. By opting out, you will continue to receive advertisements as normal; but these advertisements will be less relevant and less useful to you. If you would like to opt out, click here."
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