You say "Only goes to show people will pay, eat, and drink anything as long as it's "hip"
I don't know a single person who goes to Starbucks because it's "hip" they go because they like the drinks...
Also most of the drinks at Starbucks that cost 3+ dollars...also cost 3+ dollars at your local coffee shop. Most people going to starbucks aren't going to buy black coffee that they can get anywhere else for 50-99 cents.