I have a question. What is competition like in England? Do users have the option of finding competition or is it like over here where you have either the telcos or cable company? Also, how would the information have any value unless it's assigned to a user? Why would advertisers pay top dollar to find out 200 out of 1 million users hit their website and can't they already use this information with webalizer or any hit traffic software? I think I'm missing something...