said by TKJunkMail :

Their ace in the hole as far as I am concerned is their network coverage. Living in the Mid-Atlantic region, their network coverage was always way better than AT&T(nee Cingular), Sprint, and T-Mobile. I initially tried AT&T, and their coverage in the areas I frequented was horrible. A friend had Sprint and complained constantly. And my sister and her family had T-Mobile(my nephew worked for them) and they constantly were dropping calls. So, when the time came, Verizon was the only reasonable choice. A cheap plan is worthless if the calls are being dropped.