 funchordsHelloPremium,MVM
join:2001-03-11
Yarmouth Port, MA
kudos:5
1 edit | said by DSL Oberst:I've really never understood caps like that. Owning only 30% of the market share? How are you supposed to be the "top dog" in the market? By the way, Comcast does many of these things to some degree or another.
1. Reduce your operating expenses. (Duh, sorry, it's just the first thing I thought of)
2. Repackage services in cool, new ways
3. Invent new services for your service area
4. Build alliances with other services providers in your area to create new revenue
5. Open your private coast-to-coast Internet backbone infrastructure to new classes of subscribers (Compete for the same customers as Level3)
6. Leverage that infrastructure to offer distribution (e.g. akamai, Limelight)
7. Strengthen loyalty with unique value-added services: FOR GOD SAKES, LET ME PROGRAM/WATCH MY COMCAST PVR USING THE INTERNET WHEN I'M AWAY FROM HOME
8. Use your considerable influence with content providers to open up content to new uses (and new forms of revenue for all)
9. Beyond basic cable -- a step toward ala-carte -- choose any 10 additional non-prime, non-sports channels for $10 /mo.
10. Be the service star -- Any AV or Computer problem is your problem, $50 a half hour, same day service (plus the opportunity to upsell, which will happen frequently "while I'm here, can I show you something new that just came out...")
11. From "On Demand" or "My PVR" to "On My iPod" or "On My PC"
12. Unlimited Everything - One flat fee, everything we offer, On Demand, PayPerView $250/mo. flat.
13. My Comcast Neighborhood -- e.g. a CATV-hosted, remote-control navigable version of text ads with simple images (similar to craigs list) relevant to your service area
14. Small Message Service / TXT via Remote Control
15. "Send to..." from the Program Guide. Tell a friend/relative about a show via email (gives upsell opty).
16. Never say "no." If I want two cable modems and it isn't in some service offering, send it to someone who has the training to come up with a profitible and fair offering that delivers it for 12 months at (whatever price worked). By doing this, you'll discover what products/services are in demand that aren't on your normal menu (basically, you'll learn what money you're possibly leaving on the table).
Basically, the more Comcast trucks people see, the more entertainment Comcast ties the things together that they want to do and see, the more Comcast is seen as that ubiquitous glue that ties together all the things that informs and amuses them, then the more that Comcast is that "must have", "no brainer" choice in the areas it serves.
There's PLENTY of growth out there. Employees need to be empowered to give it. The company needs to be dedicated to serving it up.
Here's the real deal: Verizon could offer me 20/20 FIOS, but I'd keep my 6000/384 Comcast Internet*** if it integrated extremely well with TV. That's a no brainer.
PS: ***RST free, of course -- C'mon guys, get this company back on track, get "no" out of your vocabulary, really dig in to your local communities, your customers aren't targets, they're your neighbors and they really do have needs that you CAN fill -- the first step is deciding to do it (say YES we can), THEN figure out the price, THEN make the sale!
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Robb Topolski -= funchords.com =- Hillsboro, Oregon
"We don't throttle any traffic," -Charlie Douglas, Comcast spokesman, on this report. |
