i am beting ISP are using this for illegal wire tapping for the NSA
AT&T, at least, has been wiretapping for the NSA long before the likes of NeubAd and Phorm started profiling users. More likely that the profilers are using NSA technology, not the other way around.
... and Verizon, Sprint.. think Qwest was the only one who had the BALLS to stand back and say "Now wait a minute".. Look at'em now?