said by mikenolan7 :

There isn't anything we can do about our ISP's collecting data on us, but it's very easy to prevent ads from making it to our desktops.

said by ilago :

Many of the regulars in this forum are also interested and active in malware removal and will be familiar with the Apropos rootkit and other products from 121 Media.

Is Phorm just same horse, different color and should they be permitted to legally "intercept" your net activity to provide contextual based advertising.