MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
 ·AT&T U-Verse
 ·AT&T Southwest
| reply to Camelot One
Re: $40 a month?
As has been posted before, $40/month is the going price point for digital phone services that come from the Cable companies (Comcast and Time Warner Cable are the big ones). And, they have been extremely successful. They are viewed by consumers as simple, reliable, and they like the fact that they receive a single bill and can call a single vendor for support. Consumers see that they save money versus their POTS service (which is typically well over $50/month with features and long distance). Consumers are very satisfied, generally, with their Digital Phone service, ranking it very high in quality and reliability. Can Vonage or even CallVantage say the same?
AT&T U-verse is adding Voice as the third component of their triple play (TV, Voice, Internet) so that they can complete directly with cable offerings.
You are not the target market for U-verse Voice. You are willing to go with a third party, install a new box in your network, deal with separate billing, setup, configuration, and support, all to save $15 or $20 a month.
AT&T CallVantage competes in this VoIP market also, and are right on the price point of $25. |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA
 ·RoadRunner Cable
·DSL EXTREME
| CallVantage is the same vendor (AT&T) and should be on the same bill, and should also use the same network (AT&T).
By tying it into its own VLAN on an RG and adding a battery pack, should I pay $15/month more ?
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Canada = Hollywood North |
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MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
·AT&T U-Verse
·AT&T Southwest
| said by en102  :CallVantage is the same vendor (AT&T) and should be on the same bill, and should also use the same network (AT&T). I am a CV customer. It is a separate entity within AT&T with its own billing. It's not tied to the AT&T network in any way I can see.
By tying it into its own VLAN on an RG and adding a battery pack, should I pay $15/month more ?
Who's "I"? You personally? That's up to you. Me personally? No I would not. But see my previous post for an explanation of the consumer POV on this. |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA
·RoadRunner Cable
·DSL EXTREME
| Part of the consumer POV is also the forced bundling.
As a potential consumer, I feel that I have to bundle just to get service. I can understand bundled discounts, but what if I want Internet or Internet + VoIP only ?
Not that I prefer cable (I'm a DSL subscriber, with forced POTS on DSL-Extreme), but the restrictions placed on ordering makes it difficult to want to order service.
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Canada = Hollywood North |
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MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
·AT&T U-Verse
·AT&T Southwest
| said by en102 :Part of the consumer POV is also the forced bundling. As a potential consumer, I feel that I have to bundle just to get service. I can understand bundled discounts, but what if I want Internet or Internet + VoIP only ? Not that I prefer cable (I'm a DSL subscriber, with forced POTS on DSL-Extreme), but the restrictions placed on ordering makes it difficult to want to order service. You are confusing yourself with the target market.
To the target market, bundling is a BENEFIT, not a PROBLEM. |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA
·RoadRunner Cable
·DSL EXTREME
| Target market = AT&T's vision of who they want to sell their product to (i.e. those wanting AT&T TV service). I don't mind bundling, in fact, I would bundle Internet, VoIP and Wireless... but not TV.
The problem is that AT&T's target market is basing its foundation on TV service, which has an expensive entry point.
Consumer POV = what does the average consumer want. Average consumer wants services for the least amount of money and hassle.
There are exceptions to everything. Sure there are customers that want to pay for it all (i.e. 4 HD sets), and AT&T won't deliver, and have 20Mbps service. On the other side, there are those that want and ISP, and low priced VoIP. AT&T has shed itself as being an ISP unless you're wanting to fit into their target high(er) profit window.
For many consumers, AT&T bundling may work, as it might be cheaper than what they currently pay, and for others, it might have more features than they currently have (DSL/POTS).
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Canada = Hollywood North |
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Camelot One
Premium,MVM
join:2001-11-21
Sarasota, FL
clubs:
| reply to MyDogHsFleas
said by MyDogHsFleas :To the target market, bundling is a BENEFIT, not a PROBLEM. The target market? Here in the GENERAL market PRICE is the benefit, not how many different bills you split it up on.
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Intel Quad Core QX6700 @3500Mhz/Asus P5N32-E SLI/4x 1024Mb Corsair/Seagate 750.10/PNY 7800GTs SLI/Silverstone 850W/Custom water cooler |
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