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Forums » WWW Creator Not A Fan Of Behavioral Advertising » HTTPS
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jap
Premium
join:2003-08-10
038xx
·RoadRunner Cable

reply to factchecker
Re: HTTPS

said by factchecker :

Phorm uses an algorithm that scans webpages as they are loaded and finds "key words" and uses them to customize the ads for the user. The Register had a good summary of how Phorm works a few days ago...

»www.theregister.co.uk/2008/03/07···rtegrul/
Cripes. I never thought of backtracking to scan referring url. Bastards. No way for a client to detect presence of such a server tool either. Maybe some kind Mozilla user - who doesn't work for a data mining company - has created a redirect plugin. Time to locate some form of local referrer washer.

Thanks for the Register link. Evil for server owners to install such a tool.

[reminisces the pre-commercial web days]
to forum · permalink · · 2008-03-17 16:27:51 · Reply to this
Forums » WWW Creator Not A Fan Of Behavioral AdvertisingCouldn't agree.... »

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