Well, there is always C/Ku band (big dish) service that those people can get instead of DirectTV/Dish. In the end, DirectTV/Dish merger had some major players lobbing against it while there was nobody like that trying to de-rail Sirus/XM deal. I still don't understand how that merger is going to work since XM has geostationary orbit based sats while Sirus has Molniya orbit (eliptical) based sats.