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jfmezei
Premium
join:2007-01-03
Pointe-Claire, QC
kudos:22
Reviews:
·ELECTRONICBOX

From the ennemy's mouth: P2P no longer largest bandwidth use

Bell is rumoured to be using traffic shaping from Ellacoya Networks. When you see media statements that state that P2P uses all the bandwith, you can point them to the release below.

»www.ellacoya.com/index2.shtml

On it, they have the following press release:
»www.ellacoya.com/news/pdf/2007/N···lert.pdf

Ellacoya Data Shows Web Traffic Overtakes Peer-to-Peer (P2P)
as Largest Percentage of Bandwidth on the Network

NXTcomm Show, CHICAGO – June 18, 2007 – Ellacoya Networks™, Inc., a leading provider of carrierclass
broadband service optimization solutions for IP networks, today released findings based on usage
data of approximately one million broadband subscribers in North America.

After more than four years during which peer-to-peer (P2P) applications have overwhelmingly consumed
the largest percentage of bandwidth on the network, HTTP (Web) traffic has overtaken P2P and continues
to grow. Presently, as a result of streaming audio and video in Web downloads, HTTP is approximately
46% of all traffic on the network. P2P continues as a strong second place at 37% of total traffic.
Newsgroups (9%), non-HTTP video streaming (3%), gaming (2%) and VoIP (1%) are the next widely used
applications.

Breaking down application types within HTTP, the data reveals that traditional Web page downloads (i.e.
text and images) represent 45% of all Web traffic. Streaming video represents 36% and streaming audio
5% of all HTTP traffic. YouTube alone comprises approximately 20% of all HTTP traffic, or nearly 10% of
all traffic on the Internet.

“The popularity of browser-based video such as YouTube is having a significant impact not only on
overall bandwidth consumption but also on the distribution of application traffic on the network,” said Fred
Sammartino, vice president of marketing and product management at Ellacoya. “The way people use the
Internet is changing rapidly - from browsing to real-time streaming. We expect to see new applications
over the next year that will accelerate this trend.”

About Ellacoya Networks

Ellacoya Networks is a leading provider of carrier-grade Broadband Service Optimization solutions that
leverage deep packet inspection (DPI) technology to give broadband service providers the visibility and
control necessary to optimize Internet services for their subscribers. The Ellacoya e30 and e100 hardware
platforms and rich suite of software applications identify subscribers, classify and control applications on a
per-subscriber basis, improve performance and customer satisfaction, and deliver revenue-generating IP
services. Deployed in some of the world’s largest carrier IP networks, it is the only company that provides
the scalability and functionality necessary to enable more compelling applications and competitive service
offerings -- and to profit from them. Ellacoya Networks is privately held and based in Merrimack, New
Hampshire with offices in London, Tokyo and Singapore. For more information contact us at
US +1 603.577.5544 or visit us at www.ellacoya.com.


Quake110
Premium
join:2003-12-20
Ottawa, ON

Hah, now they'll have to throttle everything, HTTP, FTP, P2P, UDP, VoIP... why not just return to dial-up?

The ISPs must realize it's only going to get worse and they'll need to upgrade their network to substain the bandwidth demand that that will only continue to rise.


jfmezei
Premium
join:2007-01-03
Pointe-Claire, QC
kudos:22
Reviews:
·ELECTRONICBOX

To confirm your worse fears read this 2 page document:
»www.ellacoya.com/products/IPServ···stem.pdf

Network definable applictaion signatures located anywhere in packet.

Can detect a P2P application operating on any port, even in HTTP on port 80.

CAN DO PER_USER AND PER APPLICATION ACCOUNTING
(aka: Bell can detect which customers of a competitive ISP use VOIP and how much they use it).

SKYPE is listed as some of the default protocols that are "managed". (whether it is given higher priority or reduced it not mentioned).

From a Bell Canada point of view, this is a dream machine.
From our point of view, it is our worse nighmare.

There are now definite privacy issues as well since Bell can collect private data on competitor's customers.


HeadSpinning
MNSi Internet

join:2005-05-29
Windsor, ON
kudos:5

reply to jfmezei
Since BCE invested in Ellacoya, It's a good bet that they're using their equipment:

»telephonyonline.com/access/finan···_071805/


Farshid420

join:2006-03-24
North York, ON

reply to jfmezei
This should be a nice wakeup call for those consumers who argue that ISPs have a reason for taking such steps as throttling because 10% of their userbase is using 90% of the bw available, while the other 90% "do nothing"...



R0CKY
TSI Rocky
Premium,VIP
join:2005-05-19
Chatham, ON

reply to HeadSpinning

said by HeadSpinning:

Since BCE invested in Ellacoya, It's a good bet that they're using their equipment:

»telephonyonline.com/access/finan···_071805/
LOL... I bet they must have really enjoyed Ellacoya's press release!
--
TSI Rocky - TekSavvy Solutions Inc.


nanook
Premium,MVM
join:2007-12-02
Reviews:
·Bell Sympatico
·TekSavvy DSL

reply to jfmezei

said by Ellacoya :

]YouTube alone comprises approximately 20% of all HTTP traffic, or nearly 10% of all traffic on the Internet.
That was almost a year ago. YouTube has grown significantly since then. They recently introduced higher resolution versions of many of their videos so that will cause bandwidth consumption to grow even faster. And unlike P2P, virtually everything on YouTube is "legal" so the anti-piracy arguments do not apply. Should be interesting to hear Bell's arguments against YouTube and other video streaming sites.


wonders

join:2007-08-21
Canada

1 edit

reply to jfmezei
This is a perfect example of Bell taking the next step towards the fight against Net Neutrality.

Sadness falls...


Black Moon

join:2005-02-01
Scarborough, ON

reply to HeadSpinning
That company Ellacoya deserves to go titsup!


Omr

join:2004-01-10
M1S-1B3

said by Black Moon:

That company Ellacoya deserves to go titsup!
To be honest, it is in all it's splendor a superb piece of hardware. Unfortunately it is used aggressively with more of a malice intent rather then that of a concerned ISP.

Also if such a Hardware exists couldn't there also have been a Hardware introduced that rather prefers local traffic over ones that go over IP Transit Backbones ... effectively keeping traffic internal and reducing costs, or BT Cache's, there are options that are more productive then the iron fist approach.

Black Moon

join:2005-02-01
Scarborough, ON

said by Omr:

To be honest, it is in all it's splendor a superb piece of hardware. Unfortunately it is used aggressively with more of a malice intent rather then that of a concerned ISP.

Also if such a Hardware exists couldn't there also have been a Hardware introduced that rather prefers local traffic over ones that go over IP Transit Backbones ... effectively keeping traffic internal and reducing costs, or BT Cache's, there are options that are more productive then the iron fist approach.
While that may be so, any company that willingly invents, builds and distributes hardware that purposefully interferes with (my) internet traffic and does so in a manner which certainly raises privacy concerns doesn't deserve the light of day.

As you said: why did they not invent machines to make everything better and faster? Why on Earth did Bell invest in this piece of hardware instead of hardware that will increase their network's efficiency?


Arbalister

join:2007-11-24
St Catharines, ON

reply to Quake110

said by Quake110:

The ISPs must realize it's only going to get worse and they'll need to upgrade their network to substain the bandwidth demand that that will only continue to rise.
Just a point on terminology, that Id really like to see change. Don't refer to ISP's doing this throttling. Bell Nexxia, that's doing the throttling, isn't an ISP. They're an infrastructure provider. Nothing more then that. For the most part - some 99.9%, the ISPs aren't throttling and *are* investing in constant upgrades to their networks. The Exception, of course, being Sympatico. Of course, I hesitate to call a company that was created for no other purpose then to infringe on the business of Bell's contracted ISP customers an ISP.

Rodenback

join:2008-03-12
Montreal, QC

reply to Black Moon

said by Black Moon:

said by Omr:

To be honest, it is in all it's splendor a superb piece of hardware. Unfortunately it is used aggressively with more of a malice intent rather then that of a concerned ISP.

Also if such a Hardware exists couldn't there also have been a Hardware introduced that rather prefers local traffic over ones that go over IP Transit Backbones ... effectively keeping traffic internal and reducing costs, or BT Cache's, there are options that are more productive then the iron fist approach.
While that may be so, any company that willingly invents, builds and distributes hardware that purposefully interferes with (my) internet traffic and does so in a manner which certainly raises privacy concerns doesn't deserve the light of day.

As you said: why did they not invent machines to make everything better and faster? Why on Earth did Bell invest in this piece of hardware instead of hardware that will increase their network's efficiency?
Because they don't want telephony and TV to be widly offered over the Internet. Those are MASSIVE portions of their revenues. The dumbv pipe provider prospect won't enchant shareholders.

Tikker_LoS

join:2004-04-29
Regina, SK

reply to Quake110

said by Quake110:

The ISPs must realize it's only going to get worse and they'll need to upgrade their network to substain the bandwidth demand that that will only continue to rise.
to be fair, this mostly has nothing to do with availablitiy of bandwidth, but rather the cost of peering agreements


pegasys

@teksavvy.com

reply to jfmezei
In the name of God!!!!
Stop using the internet!!!!
Can't you people see the harm you are doing
by using the services you pay for???
Just keep sending money to poor Mr.Rogers and
the BCE and disconnect those godawful computers from
the poor tired net!!!!


Black Moon

join:2005-02-01
Scarborough, ON

reply to Rodenback

said by Rodenback:

Because they don't want telephony and TV to be widly offered over the Internet. Those are MASSIVE portions of their revenues. The dumbv pipe provider prospect won't enchant shareholders.
I don't care what their shareholders want in order to fill their already-loaded pockets. This is about what WE want. For years we have been spoon-fed whatever the industry wanted us to see, hear and read. Now that they are losing this control, they want to retain it by hook or by crook but at the end of the day, they will lose this battle. It's time shareholders start to give back what they have taken from us for so long.

If I have to pay more to get an unthrottled connection, I will pay more, but at the moment that option does not exist and I doubt it ever will.

I stand by my opinion: that ellacoya needs to go titsup.

puzz1ed

join:2005-02-20
Markham, ON

reply to Black Moon

said by Black Moon:

why did they not invent machines to make everything better and faster?
They could be used that way but ISPs are using them to curb their costs instead.

Traffic shaping would be a good thing if the goal in its application was to prioritize traffic while keeping the pipe full. Many people do this manually on their own home connections with QoS settings. A typical setting would be to prioritize VoIP and deprioritize P2P. This doesn't restrict the use of available bandwidth but just makes sure that time sensitive data gets ahead in the queue while bulk transfers still get through.

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