 Prespd join:2004-03-10 Wyoming, MI | Dan Here's an Idea Don't try to do too much. I know I am a fan of my Helio service which piggy backs on your network. I think it's great . I don't get dropped calls, the network is fast, and the billing is simple.
I think you should adopt some of the approach of your MVNO.
Or a better example. Acura. It's basically a Honda. How do you get people to pay extra for a jazzed up Accord? Keep it simple: good product, limited options (because almost everything is standard {this is akin to the simple flat rate unlimited plan}), and a great sales/customer service experience. You tackle those and Sprint, which I had at it's inception and now piggy back on with Helio, will become the defacto carrier.
I for one hope you turn it around. And if you do, maybe buy Helio if they get into trouble. Or perhaps let SK Telecom help you improve things.
p.s. I have an Acura CL 2003. Great little jazzed up 2-door accord. |