bgraham
join:2001-03-15
Smithtown, NY Reviews:
 ·Verizon VoiceWing
 ·Verizon FiOS
·VOIPo
1 edit | reply to Tetchy
Re: Do I understand this correctly? According to Phorm: »www.webwise.com/how-it-works/faq.html
and they say that you can shut it off.
They also explain a little more at »www.phorm.com/oix/advertisers.php and I quote:
"For example, Travel advertisers will be able to target messages to anyone seeing the keywords "Paris vacation" either as a search or inside the text of any page with timing of three times in an hour. The OIX will match that campaign to users as they browse, and offer to deliver those highly-relevant ads on OIX participating websites and ad networks whenever those users go to those sites."
It appears that web sites have to participate (pay?) so traffic does not get directed through Phorm's domain, just your advertisement interests I guess. |
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| Bgraham
Regarding the opt-out, the only thing you are opting out of is their ability to deliver you adverts. If you opt-out your clickstream data/browsing still gets intercepted and passed through the Phorm profiler sitting within the ISP network. The opt-out isn't a true opt-out. |
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| Not true - If you opt out, or block the cookie, no data is analyzed or passed to any Phorm server. The browser is ignored. More about Opting Out is at:
»www.webwise.com/how-it-works/tra···311.html |
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approval from:
catseyenu 
| said by Phorm Comms :Not true - If you opt out, or block the cookie, no data is analyzed or passed to any Phorm server. The browser is ignored. More about Opting Out is at: » www.webwise.com/how-it-works/tra···311.html Heads up guys, the PR team paid for by Phorm will walk over any forum. Just watch out for inconsistencies like their answer to The Register and the BBC confirming that data will still go to their profiler even if opted out. This is because Phorm can't read cookies in the webwise.net domain if you're visiting dslreports.com until it redirects you onto their domain. The opt-out cookie sits in the webwise domain, so it needs to redirect you just to read it.
»www.theregister.co.uk/2008/03/07···ge3.html
So if I'm opted out, data passes straight between me and the website I'm visiting? It doesn't enter Phorm's systems at all?
MB: What happens is that the data is still mirrored to the profiler but the data digest is never made and the rest of the chain never occurs. It ought to be said that the profiler is operated by the ISP, not us.
»news.bbc.co.uk/1/hi/technology/7283333.stm
Q: There are inconsistencies appearing. Phorm told The Register that data is still passed to the "Profiler" even if people opt-out, but apparently the "Profiler" is owned by the ISP, which is how they claim no personal data is sent to Phorm, as per the reply to the BBC.
A: This isn't inconsistent. The Profiler is owned by the ISP. If someone opts out no data is passed from the ISP to Phorm.
@comms team - I thought you'd learned a lesson from the brusing you got in the UK press for stifling debate? DONT LIE. |
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 SnowymIRC unix.ro UnderNetPremium
join:2003-04-05
Kailua, HI
kudos:5
 ·RoadRunner Cable
 ·Clearwire Wireless
1 edit | reply to Phorm Comms
It doesn't really matter much.
If this service were to actually gain a foothold it would be a trivial matter to defeat it.
Rather than trying to avoid the service, give it all you can give it. Flood it with worthless data, their customer base would quickly realize there is no value provided.
How would this be accomplished?
Multiple browser windows transparently making random search requests to the different search engines. Not stopping with just a search engine query, the "excess" or "BS" browser windows would actually visit a few of the results pages before going on the next random, transparent to the end user's view before moving onto the next meaningless query.
One browser window actually being used by the end user for every 4 "BS" browser windows will make the data garbage.
Choke it to death with garbage.
Edit: Of course this would be accomplished without any effort on the part of the end user other than setting an app to run whenever a browser is initiated. This type of software already exists in many flavors & colors.  |
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