British Telecom's Secret Phorm Trial > Do I understand this correctly?

said by Karl Bode:

Nope.

Network hardware sits on the ISP network and monitors every page you visit (and for how long). After the ISP gets a check, that data is sent to a behavioral advertising firm, who then strikes deals with traditional advertising distributors to hit you with ads that use your browsing data to offer ads tailored to your interests (hockey, Hawaiian travel, etc.)

No injection by the ISP in these models (yet).