Re: Name "ADSL2" contest. in Sonic.net http://www.dslreports.com/forum/r20298669 en Sat, 30 Aug 2008 10:20:22 EDT Sat, 30 Aug 2008 10:20:22 EDT Re: Name "ADSL2" contest. http://www.dslreports.com/forum/remark,20300655 sanfranson : Dear Dane,

Let's face it, "Asymmetric Digital Subscriber Line", screams geekspeak. We will have to lose all those words, and their acronyms, in naming the product. Assuming that the buying preferences of the residences purchasing this product will be driven by teenagers, we need to emphasize that the service is blazing fast, faster than "blast", and "cool".

How about, "Laser-Drive", "Turbo-Laser", "Laser Lightspeed", "Maximum Overdrive", (possible copyright infringement), "Terminal Velocity", (ditto), Photon Rocket.
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Cordially, SANFRANSON]]> http://www.dslreports.com/forum/remark,20300655 Tue, 08 Apr 2008 02:29:16 EDT Re: Name "ADSL2" contest. http://www.dslreports.com/forum/remark,20298669 DaneJasper : We're with you. For our business products, here are the names:

FlexLink T1
FlexLink Dual-T1
FlexLink Ethernet
FlexLink ADSL2+

For residential access, we've been considering abbreviating to simply "DSL2". Thoughts?

-Dane]]> http://www.dslreports.com/forum/remark,20298669 Mon, 07 Apr 2008 18:37:12 EDT Name "ADSL2" contest. http://www.dslreports.com/forum/remark,20297670 sanfranson : Dear Dane,

"ADSL2". That is a particularly unmemorable acronym. To give greater prominence to this marvelous new service, it needs a marvelous new name.

As a ferinstance: "Canola oil". Doesn't that sound like a smooth, mellow comestible? Who would believe that in its former transmogrification it was "rapeseed oil". Imagine having to try to sell the mothers of America on the idea that it was better to pour this down their loved ones' throats than traditional corn oil. (Although "corn oil" doesn't ring any bells either. Maybe "maizulushous", or "cornubial"?)

So, how about a naming contest? The winner would get "Lightspeed" service for life from Sonic. The 10,000 second place winners would get baseball caps with the Sonic logo. (Hey, how about a contest to redesign the Sonic logo? Isn't it too realistic for a mature company? Shouldn't it be more exciting but less comprehensible?)

I await your reply with anticipation.
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Cordially,

SANFRANSON]]> http://www.dslreports.com/forum/remark,20297670 Mon, 07 Apr 2008 15:40:23 EDT