TWC should be kicking themselves right now. Its defintely not smart of them to show that commercial. (I actually just saw that commercial on the tv as we speak)
Don't be so hasty. Remember that VZ is running FiOS ads in markets that are not even close to being built all the way out, so many of the people who see this ad can only get DSL and a Dish bundled. And you'd better believe if you call for FiOS and you can't get it, they'll be glad to cross sell that call into a Dish bundle. I would bet that upwards of 40-50% of all Verizon territory homes that see FiOS ads can't get FiOS service.
